As technology advances and the web 2.0 continues to dominate there has been a change in the journalistic industry. According to Bruns (2009) traditional media entities; print, television and radio are in decline both financially and in terms of audience. Traditional media is being replaced with alternative options such as daily news shows, blogs and social media (Bruns 2009). Whilst there is a negative stigma associated with these alternative media sources they are employing journalists which results in the public being the same if not more informed than traditional print audiences (Bruns 2009).
This shift from traditional media sources towards alternative media is also highlighted as a shift away from Gatekeeping and towards Gatewatching. Gatekeeping is essentially traditional media filtering the news so they only cover important, interesting and relevant sources for their audiences (Bruns 2009).
However! This gatekeeping presents a form of bias as the editor picks and chooses what information is important to them and their company not necessarily the entirety of their audience. This has resulted in a shift to Gatewatching which is where audiences play a more active role in the content and can access their information from a diverse range of sources with different viewpoints. The audiences can also bring useful and relevant sources to the editors and authors attention.
Bruns, A 2009, News Blogs and Citizen Journalism: New Directions for e-Journalism , Queensland University of Technology, accesed 15th September 2015,https://moodle.uowplatform.edu.au/pluginfile.php/439967/mod_resource/content/1/Bruns%2C%20A.%20-%20News%20Blogs%20and%20Citizen%20Journalism.pdf