When discussing smart phones it is clear that two brands stand out: Apple and Android. Despite the phone having similar designs and specifics the is a major force that divides the two.
Apple is a closed platform with the iOS operating system keeping everything neat and tidy while allowing Apple to control all aspect of their product. In relation to last week’s lecture Apple is a perfect example of a ‘Walled Garden’ company controlling apps, updates and software changes allowing the user no control. Android is the opposite of Apple as they are an open sourced platform where the only limiting factor is user ability. Android allow any user to modify the software in fact they encourage user modification as it helps the company to smooth out any tweaks. The decision for consumers comes down to preference, budget and technology skills.
The following infograph compares Apple and Android.
Jobs, S 2007, Steve Jobs iPhone 2007 Presentation (Full HD), online video,Apple, accessed 7th September 2015, https://www.youtube.com/watch?v=vN4U5FqrOdQ
Zitrain, J 2010, A fight over freedom at Apple’s core, Financial Times, February 3rd , accessed 7th September 2015, http://www.ft.com/intl/cms/s/2/fcabc720-10fb-11df-9a9e-00144feab49a.html#axzz3lDckclZb