The Long Tail effect

This week’s lecture focused around the idea of the long tail effect. No quite understanding this I decided to delve deeper into what this mysterious long tail thingy was?

The official definition of the ‘Long Tail’ effect which is a term coined by Chris Anderson in 2004 states that “products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, but only if the store or distribution channel is large enough’ (Investopedia, 2015 pg. 1).

This is reiterated by Ted in this week lecture when he talks about book stores being limited by shelf space so they only sell best sellers. Amazon which is an online book store among other things isn’t limited so they can sell the best sellers but also niche market books. If you add all the niche market books together you get the long tail. Amazon works because its distribution channel is large enough and its warehouses hold millions of books therefore they are able to sell niche market books and still generate a profit.

For this week I generated a meme which hopefully will one day enter the niche market be picked up by amazon and will earn me enough money to travel the world for the rest of my life.

That’s the dream.

indie books mem


6 thoughts on “The Long Tail effect

  1. I think you have done well in reiterating the main ideas behind the concept of the long tail. I like that you did some extra research too because you weren’t the only one who was confused! Your meme is unique and creative, and is attention grabbing, adding value to the post. The only main thing I would suggest is using links to go into further depth in some areas of the post, for example you could link the lecture videos so other bloggers not from DIGC202 could watch it and know what you mean. This page explains how to do it (, and I think your posts would be even better with a few added resources in the forms of extra links. Other than that, great job!

  2. Thank you for this post, it actually made me finally understand the long-tail concept! Seriously, well done on this post. You made it seem so simple and easy to understand, especially through the use of examples such as Amazon. I definitely think that meme is capable of sending you around the world haha. The only suggestion I have is maybe hyperlinking to the lecture when you mention Ted, as people outside of DIGC202 reading this might not know who you are talking about 🙂 Just a small suggestion – otherwise well done 🙂 Enjoy your week

  3. For some reason, your meme hit the nail on point for me. Somehow, all my brain was able to translate the long tail as was this idea of a hipster market of product and demand, that caters to the ‘far out’ as well as the normal and in-demand. The mental image of some indie strolling through the bookstore looking for ‘101 Ways To Keep Kale Kool’ and being sorely disappointed by the sparse collection Jamie Oliver cookbooks, and finding relief on when his book is listed as in stock and with free delivery. I feel its a good point to make, that though these online stores can cater to Mr Kale here, it still wouldn’t be possible to service the long tail without the mainstream demands. It is still a business after all, and there will be to be a thousand Mr Normal’s buying The Hunger Games to support Mr Kale’s health-kick cookbook.

  4. Hi Andy, Solid contextual post. the examples work well but as others have said, links would be greatly beneficial.
    I feel like I’m the only one that doesn’t fully understand your meme hahaha could you explain it further?

  5. This blog really helped me understand the Long Tail Effect. By using quotes it shows how much you have learnt and research the topic so well done!
    I really don’t fully understand the meme as well haha and its going to drive me crazy trying to figure it out haha

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